Appendix - pilot data

  • Regression results using Trust_Brand as the criterion

    Predictor      
    b
    b_95%_CI
    sr2  
    sr2_95%_CI 
    (Intercept)
    3.49**
    [3.22, 3.75]
    
    
    
    
    factor_gender2
    -0.09*
    [-0.18, -0.00]
    .00
    [-.00, .01]
    factor_gender3
    0.24
    [-1.62, 2.10]
    .00
    [-.00, .00]
    factor_Age4
    -0.14
    [-0.32, 0.03]
    .00
    [-.00, .00]
    factor_Age5
    -0.15
    [-0.33, 0.04]
    .00
    [-.00, .00]
     factor_Age6
    -0.02
    [-0.20, 0.16]
    .00
    [-.00, .00]
    factor_Age7
    0.12
    [-0.09, 0.33]
    .00
    [-.00, .00]
    Inc_agg$50,001-$100,000
    0.12*
    [0.01, 0.24]
    .00
    [-.00, .01]
    Inc_agg>$100,000
    0.09
    [-0.03, 0.21]
    .00
    [-.00, .00]
    factor_Disability2
    0.13*
    [0.01, 0.25]
    .00 
    [-.00, .01]
    factor_Education2
    0.15
    [-0.04, 0.33]
    .00 
    [-.00, .00]
    factor_Education3
    0.15
    [-0.03, 0.34]
    .00 
    [-.00, .00]
    factor_Education4
    0.14
    [-0.04, 0.33]
    .00 
    [-.00, .00]
    factor_Education5
    1.28
    [-0.58, 3.14]
    .00 
    [-.00, .00]
    QC_G1
    -0.06
    [-0.20, 0.09]
    .00 
    [-.00, .00]
    QC_G2
    -0.04
    [-0.17, 0.09]
    .00 
    [-.00, .00]
    QC_G3
    0.07
    [-0.10, 0.24]
    .00 
    [-.00, .00]
    QC_G4
    0.17
    [-0.01, 0.35]
    .00 
    [-.00, .01]
    QC_G5
    -0.09
    [-0.38, 0.19]
    .00 
    [-.00, .00]
    QC_G6
    0.04
    [-0.13, 0.20]
    .00 
    [-.00, .00]
     
    R2 = .027** 
     
     95% CI[.00,.03]
    (Intercept)
    0.88**
    [0.63, 1.14]
       
    factor_gender2
    -0.06
    [-0.13, 0.01]
    .00
    [-.00, .00]
    factor_gender3
    -0.11
    [-1.55, 1.33]
    .00
    [-.00, .00]
    factor_Age2
    0.05
    [-0.07, 0.17]
    .00
    [-.00, .00]
    factor_Age3
    -0.03
    [-0.15, 0.09]
    .00
    [-.00, .00]
    factor_Age4
    -0.05
    [-0.19, 0.08]
    .00
    [-.00, .00]
    factor_Age5
    0.01
    [-0.14, 0.15]
    .00
    [-.00, .00]
    factor_Age6
    0.08
    [-0.06, 0.22]
    .00
    [-.00, .00]
    factor_Age7
    0.12
    [-0.04, 0.28]
    .00
    [-.00, .00]
    Inc_agg$50,001-$100,000
    0.08
    [-0.01, 0.17]
    .00
    [-.00, .00]
    Inc_agg>$100,000
    0.06
    [-0.04, 0.15]
    .00
    [-.00, .00]
    factor_Disability2
    0.13**
    [0.04, 0.23]
    .00
    [-.00, .01]
    factor_Education2
    0.04
    [-0.10, 0.19]
    .00
    [-.00, .00]
    factor_Education3
    0.10
    [-0.05, 0.24]
    .00
    [-.00, .00]
    factor_Education4
    0.08
    [-0.07, 0.22]
    .00
    [-.00, .00]
    factor_Education5
    1.15
    [-0.28, 2.59]
    .00
    [-.00, .00]
    QC_G1
    -0.03
    [-0.14, 0.08]
    .00
    [-.00, .00]
    QC_G2 
    -0.03
    [-0.14, 0.07]
    .00
    [-.00, .00]
    QC_G3
    -0.01
    [-0.14, 0.12]
    .00
    [-.00, .00]
    QC_G4
    0.07
    [-0.07, 0.21]
    .00
    [-.00, .00]
    QC_G5
    0.00
    [-0.22, 0.23]
    .00
    [-.00, .00]
     QC_G6
    0.00
    [-0.12, 0.13]
    .00
    [-.00, .00]
    row_mean 0.74**
    [0.70, 0.78]
    [0.70, 0.78]
    .39
    [.36, .43]
     
    R2 = .420** Delta R2 = .393**
     
    95% CI[.38,.44]  95% CI[.36, .43]

     

    Note. A significant b-weight indicates the semi-partial correlation is also significant.
    b represents unstandardized regression weights. 
    sr2 represents the semi-partial correlation squared.
    Square brackets are used to enclose the lower and upper limits of a confidence interval.
    * indicates p < .05. ** indicates p < .01.
  • > anova(KC1P) Analysis of Variance Table

    Response: Trust_Brand
     
    Df
    Sum Sq
    Mean Sq
    F value
    Pr(>F)
     
    factor_gender
    2
    5.89
    2.9456
    3.3510
    0.035251
    *
    factor_Age
    6
    8.08
    1.3472
    1.5326
    0.163532
     
    Inc_agg
    3
    11.26
    3.7531
    4.2697
    0.005161
    **
    
    
    factor_Disability
    1
    6.43
    6.4271
    7.3117
    0.006910
    **
    factor_Education
    4
    2.94
    0.7338
    0.8348
    0.502937
     
    QC_G1
    1
    2.73
    2.7272
    3.1025
    0.078327
    .
    QC_G2
    1
    2.09
    2.0898
    2.3774
    0.123267
     
    QC_G3
    1
    0.08
    0.0809
    0.0920
    0.761688
     
    QC_G4
    1
    4.23
    4.2331
    4.8157
    0.028319
    *
    QC_G5
    1
    0.29
    0.2872
    0.3267
    0.567689
     
    QC_G6
    1
    0.16
    0.1620
    0.1843
    0.667735
     
    Residuals
    1943 -1707.93 - 0.8790 
    Signif. codes:  0 ‘***’ 0.001 ‘**’ 0.01 ‘*’ 0.05 ‘.’ 0.1 ‘ ’ 1
  • > anova(KC4P) Analysis of Variance Table

    Response: Trust_Brand
     
    Df
    Sum Sq
    Mean Sq
    F value
    Pr(>F)
     
    factor_gender
    2
    5.89
    2.95
    5.6808
    0.0034679
    **
    factor_Age 
    6
    8.08
    1.35
    2.5981
    0.0164336
    *
    Inc_agg
    3
    11.26
    3.75
    7.2381
    7.903e-05
    ***
    factor_Disability
    1
    6.43
    6.43
    12.3951
    0.0004404
    ***
    factor_Education
    4
    2.94
    0.73
    1.4152
    0.2264128
     
    QC_G1
    1
    2.73
    2.73
    5.2595
    0.0219330
    *
    QC_G2
    1
    2.09
    2.09
    4.0302
    0.0448305
    *
    QC_G3
    1
    0.08
    0.08
    0.1560
    0.6929521
     
    QC_G4
    1
    4.23
    4.23
    8.1638
    0.0043191
    **
    QC_G5
    1
    0.29
    0.29
    0.5538
    0.4568625
     
    QC_G6
    1
    0.16
    0.16
    0.3125
    0.5762367
     
    row_mean
    1
    700.96
    700.96
    1351.8422
    < 2.2e-16
    ***
    Residuals         
    1942 - 1006.97 - 0.52 
    Signif. codes:
    0 ‘***’ 0.001 ‘**’ 0.01 ‘*’ 0.05 ‘.’ 0.1 ‘ ’ 1